As part of the new campaign the RSA produced its first 40” TV-led advertising campaign to raise awareness of the dangers of driver fatigue. The ad which provides drivers with advice on what to do if they feel sleepy while driving. If a driver fights sleep while driving, it’s the same as driving while over the drink drive limit. The message behind the ad is to recognise the signs that you are too tired to continue driving, and then Stop, Sip, Sleep – Stop the car in a safe place, Sip a caffeine drink, and Sleep for 15-20 minutes. This should enable you to continue driving for another hour or so.
The RSA have the following advice for tired drivers:
- Stop, park in a safe place and take a nap for 15 minutes (set your mobile phone alarm). This is the most important tactic.
- To really make the most of the break, take a caffeine drink before the nap (150mg of caffeine e.g. 2 cups of coffee). After the nap, the caffeine should have started to take effect.
- Then get some fresh air and stretch your legs for a few minutes.
- By following all of the above advice you should be able to drive for another hour or so.
The campaign will provide motorists with advice on what to do if they begin to feel tired while they are driving. The new driver fatigue ad will air this Thursday 30 July during the RTÉ Six One News at 6:20pm. It will be supported by a national and local radio, digital, social, cinema and outdoor campaign. More information on driver fatigue is available at www.rsa.ie
The advert can be viewed below and on the RSA’s YouTube page at Driver Fatigue