At the 2009 launch of the Christmas Road Safety campaign, president Mary McAleese said,

"This campaign is about bringing people safely home. It is about educating all of us to the dangers, the risks, that lurk in this most common of activities going out and about from A to B, using our roads that are there to be used, but used cautiously, conscious that the choices we make can bring us and others safely home or they can take us to early graves, to appalling disability or illness and a lifetime of loss, regret and sorrow."

The RSA aims to reduce the amount of road deaths and injuries during the 6 week holiday period, by educating the public, and increasing regulation on the roads during Christmas.

See www.drinkdriving.ie for more information.