Our road-safety activities in schools and colleges are complemented by community-based programmes; we partner with sporting organisations and community groups.
Foreign language campaign
Ethnic minorities are a segment of the community that should be targeted with appropriate road-safety messages so we provide those for whom English may not be their first language with information on road safety and traffic laws in Ireland.
We've been running an ongoing foreign language road-safety campaign since March 2006. Our campaing includes:
- a leaflet and poster entitled ‘Road Safety & the Law’. -- translated into eight languages and distributed through minority ethnic press, ethnic shops, airports and more.
- Road-safety advertising in ethnic minority press in Ireland and popular websites.
- The publishing of the new Rules of the Road book in three additional foreign languages, namely Russian, Polish and Chinese Mandarin.
- An RSA presence at ‘Working and Living in Ireland’ industry-sponsored exhibitions in Ireland and abroad
For more information about our community-based programmes or to request material, contact:
Research & Education Unit
Road Safety Authority
Moy Valley Business Park
Tel: 096 25206