2009 News

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30 December 2009

Campaign Launched To Get Drivers Off To a Safe Start

A new road safety awareness campaign was launched this week by the Road Safety Authority (RSA) and Park Rite, targeting major car parks around the country.

The campaign will see awareness raising posters which display seat belt wearing and Daytime Running Lights (DRL) messages at highly visible locations, at the entry and exit point and pay station areas, in Park Rite car parks throughout the country. Park Rite has provided all the poster sites in their car parks free of charge to the RSA.

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According to Mr. Noel Brett, Chief Executive, Road Safety Authority, “the aim of the campaign, is to deliver an important road safety message to drivers and passengers at a key point of intervention, the start of their journey.”

He added “The RSA is indebted to Park Rite for their generous support of this campaign. Indeed we have been working together to promote road safety for the past five years. I have no doubt that this campaign will create a greater awareness of seatbelt wearing rates among drivers and passengers, and encourage drivers to use their dipped headlights during the daytime.”

Mr. St. John O’Gara, Chief Executive, Park Rite said "Park Rite is delighted to be associated with this excellent initiative. Car parks are a starting point for thousands of journeys every day and we want to ensure drivers get off to a safe start, by reminding them of the importance of wearing safety belts and using their dipped headlights during the daytime.