16 Márta 2010
Suirbhé RSA ag léiriú go bhfuil an tacaíocht is airde ná riamh ann don neamhfhulaingt don tiomáint ar meisce
A new survey of motorists attitudes conducted by Millward Brown Lansdowne for the Road Safety Authority (RSA) in November 2009 shows a significant hardening of people’s attitudes in relation to drinking and driving in Ireland.
The results, which are published, today Monday 15th March 2010, in the run up to St. Patrick’s Day when road safety efforts have traditionally focused on drink driving, show that two thirds (65%) of drivers report that there is simply no amount of alcohol that you can drink if driving.
This attitude is in stark contrast to the results of similar studies conducted in 2000 when less than a third (30%) supported this view and in 2006 when almost half of drivers (49%) supported the fact that you should never, ever drink and drive.*
Commenting on the results of the research, Road Safety Authority Chairman Mr. Gay Byrne said that “The results are astonishing and show that there has been a profound change in people’s attitudes and behaviour over the past decade. A clear majority of people now believe that drink driving is not normal behaviour, which is the polar opposite of the attitudes that were prevalent in Irish society ten years ago. To have achieved such a turnaround in attitudes in such a short period of time is remarkable and something we should all be proud of.”
“We can see clearly the results of such safer attitudes, because in parallel with these improvements, we have witnessed a corresponding drop in road deaths and injuries”, said Mr. Byrne.
He added that “While the change is down to the fact that more of us decided to take greater responsibility for our behaviour, the role of the various government road safety strategies must also be acknowledged. Ten years of delivering an uncompromising message on drink driving on an all island basis coupled with the introduction of effective enforcement powers and harsher penalties have brought about this change.”
While there has been a significant drop in the numbers saying it’s acceptable to drink drive, the new RSA research reveals that 2 out of 10 drivers reported it was acceptable after one drink. Furthermore 1 in 10 drivers reported that they had driven a vehicle after consuming two or more drinks in the past twelve months. The profile of these drivers is predominantly male, most likely aged 65+ and living in Connaught / Ulster.
Commenting on this Mr. Byrne said “While the majority of people are acting responsibly, there is a minority that stubbornly refuses to heed the message not to drink and drive. To these people I would say, stop and think about the choices you make and the choices you could be forcing on others, if god forbid you were responsible for a crash. Could you live with the shame of being responsible for a crash, the stigma of losing your licence or being responsible for some one’s death?”
Public reaction to the proposed reductions to the drink driving limits was also surveyed. The results of this show that support for a lowering of the drink drive limit remains high with 7 out of 10 polled supporting the Government’s move to lower the legal limit for driving from 0.8 milligrams to 0.5 milligrams. A similar number (73%) also backs the move to legislate for a reduction in the limit to 0.2 milligrams for learner and professional drivers.
Not surprisingly the strongest support for these measures was from women (79%). Munster was the province most in favour of the new limits with 76% in favour of the move to 0.5 milligrams. Only 17% voiced their disapproval of the measures.
In the run up to St. Patrick’s Day 2010, both the RSA and An Garda Síochána will be focusing its efforts on anti-drink driving.
The RSA will re-broadcast the first ever hard hitting anti-drink driving advert entitled ‘Shame’ to mark the fact that it was first aired 10 years ago in 2000. ‘Shame’ will be re-broadcast on Tuesday 16th and on St. Patrick’s Day.
Mr. Noel Brett, Chief Executive of the RSA said “Many people will be familiar with the shocking storyline in the advert ‘Shame’. It features a young man who after a soccer match had a drink with his friends and decides to drive home. Because he is impaired, he loses control of his car and somersaults into the back garden of a house where a child is playing. The consequences are devastating.”
He concluded that, “‘Shame’ is still a very powerful advert and we felt there was real value in airing it again on television screens over the St. Patrick’s Festival period. We want to remind everyone of the important message contained in the advert but to also introduce it to a new audience who have never seen the ad before.”
For members of the public who would like to reintroduce themselves to the advert ‘Shame’, it will be aired several times on St Patrick’s Day, including two prime-time slots directly after the Nine News and after the Champions League match on RTÉ Two.
The RSA is advising anyone planning on socialising this St. Patrick’s Day to plan ahead, leave the car keys at home and organise alternative transport. Book a taxi, hackney or minibus, use public transport or designate a driver to remain sober and be responsible for driving.
For further information on the facts and myths on drink driving visit www.drinkdriving.ie
Key Anti Drink Driving Measures in the last decade
2000 First all island anti drink driving shock advert ‘Shame’ is aired on TV
2005 Second all island anti drink driving shock advert ‘Just One’ is aired on TV
2006 Introduction of Mandatory Alcohol Testing
2007 Introduction of stricter penalties for drink driving offences
2009 Draft legislation to lower the drink driving limit published
2010 Anticipated that legislation to lower the drink driving limit will be passed.
*In 2000 (Millward Brown August 2000)
In 2006 (Millward Brown January 2006)
In 2009 (Millward Brown Lansdowne 2009)