E-scooters
Christmas Campaign
This Christmas, the Road Safety Authority (RSA) and Children’s Health Ireland (CHI) are urging parents and guardians not to buy e-scooters for children under the age of 16. The new campaign highlights the serious and often life-changing consequences of underage e-scooter use, which is both illegal and dangerous.
Since e-scooter legislation was introduced in 2024, hospitals have seen a worrying rise in serious injuries among young riders, with with falls from e-scooter's now the leading cause of traumatic brain injuries in children admitted to Temple Street Hospital. Through a powerful new radio ad voiced by Dr Irwin Gill, Consultant Paediatrician at CHI, the campaign shares real stories from the frontline of paediatric care, where doctors are treating children with severe head injuries sustained from e-scooter falls.
The message is clear: e-scooters are not toys. They are powerful motorised vehicles that pose serious risks to children. By raising awareness, the RSA and CHI aim to protect young people from preventable harm and ensure that parents make informed, safe choices this festive season.
E- Scooter RadioOur TV led E-scooter campaign aims to raise awareness of the new e-scooter laws.
The E- Scooter campaign went live on Monday 20 May to coincide with the enactment of the new legislation.
The campaign is set in an office environment where we see colleagues welcome the newbie. The colleagues are dressed up as various characters such as a car, bus, truck, motorbike and bicycle and the newbie E-scooter. We see the characters interact with each other while highlighting six of the rules of the road that apply to E-scooter use.
The campaign is supported by video on demand, radio, digital audio, social media and out of home advertising.
E-scooters have been around a while now but as of 20 May they are set to be officially legal to use in Ireland. The full set of rules can be viewed in our Frequently Asked Questions.
The six rules that the campaign highlights include:
You must be 16 years or over to use an e-scooter.
E-scooters are not permitted on footpaths.
E-scooters must not exceed 20Km/h.
E-scooter users must not carry goods or passengers.
E-scooters must follow the same rules of the road as cyclists.
They must be treated with the same care as cyclists.
From e-scooter laws and rules of the road to fines and tech specs, our FAQs answer your most common queries.
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