Explore RSA campaigns
Our road safety campaigns are a key part of our strategy to make everyone aware of the importance of road safety and the consequences of not obeying the law
Road safety campaign that demonstrates to drivers that the time they save when going over the speed limit by 10Km/h is minimal and not worth losing their licence or their life over.
Crashed Lives Drink Driving campaign by the RSA. For Ciaran. TV ads, radio ad, video. Ciaran Treacy.Facts about drink driving. Morning after TV ad, radio ad.
Fatigue is the physical and mental impairment brought on by the lack of sleep. You become at risk of nodding off while driving and therefore increase your risk of being involved in a crash. You should never fight sleep at the wheel.
Seat belts campaign by the Road Safety Authority (RSA). What do you think will happen? Collaboration with GPA and WGPA. Remembrance ribbon. Videos, social media
Road safety campaign urging road users to act responsibly and safely when using the roads
Mobile phone campaigns by the Road Safety Authority (RSA). Mobile phone use while driving. Facts. Anatomy of a split second. Distracted driving. Don’t look back.
Under the Graduated Driver Licensing System in Ireland, learner drivers must always be accompanied by a fully qualified driver
Promoting the benefits of 30km/h speed limit zones and build support for the introduction of the 30km/h limit in urban areas.
Severe weather campaigns from the Road Safety Authority (RSA). Teresa Mannion. Be Winter-Ready. TV ads. Radio ads. Severe weather safety advice.
Anti-speeding campaign by the Road Safety Authority (RSA). Facts about speeding and breaking speed limit. Slow Down. TV ad, Radio ad. Cathy Davey song.
The Road Safety Authority (RSA) and An Garda Síochána are urging all drivers to park responsibly and not to park on footpaths or cycle lanes, as it poses a road safety risk to vulnerable road users and is an offence.
This campaign demonstrates when and how to change lanes correctly on a motorway.
Road safety campaign aimed at making motorists aware of older pedestrians to help reduce the number of fatalities and serious injuries among this age group.
Ease off the throttle. This campaign asks motorcyclists to slow down and ‘ease off the throttle’ as bikers speeding is a factor in a third of motorcyclist fatal collisions.
The #NotEven1 campaign is aimed at making motorists aware of the importance of maintaining absolute focus behind the wheel, and the fact that you should never ever drink, as it impairs performance – which can put both the driver and other road users at serious risk.
Get This Season’s Killer Look”, is aimed at discouraging women from wearing their seatbelts under their arm, which can cause horrific injuries in the event of a collision.
Reminding learner and novice drivers that a lower penalty point threshold applies to them
Discover Mary Ward: A remarkable life cut short. Learn about her pioneering achievements and tragic end. From first to last, help us achieve Vision Zero.