Mobile phones and distractionsRoad Users 01.02.2022
Highlighting the dangers and consequences of using a mobile phone while driving.
Our campaign highlights the consequences of using a mobile phone while driving. It’s the biggest cause of driver distraction.
When you use your mobile behind the wheel, taking your mind and eyes off the road for just a split second, it can destroy everything forever.
The campaign focuses on that split second when everything can change. It shows a series of actions, split seconds caught in a loop, the consequences are harmless. However, as our focus moves to the road, we see that a driver is texting on his mobile phone while driving. In that split second we see that a collision with a family is devastatingly imminent.
So the next time you’re driving and you hear your phone beep, ask yourself, would it kill you to put it away
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