Promoting the use of seat belts as a key road safety behaviour.
This campaign encourages drivers to ask their passengers, both in the front and rear seats, to put on their seat belt. As the driver of the car, you have the power and authority to tell anyone travelling with you to belt up.
The advice to everyone travelling in a car, whether driving or as a passenger, is to always wear your seat belt before you set off.
Research on attitudes to seatbelt wearing of adults under 35 years showed that forgetting to wear a seat belt is the main reason for not wearing them. But the simple act of asking your passengers to put on their seat belt will help reduce fatalities and serious injuries. The same research also shows that passengers expect to be asked by the driver to wear their seat belt.
No-one ever died asking their mates to wear their seat belt. Every time, every trip, everybody belt up.
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