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Cycle safety campaign

Cyclists 01.04.2024

RSA cycle safety campaign with professional cyclist Imogen Cotter and Škoda Ireland.

While training in January 2022, Imogen was hit by an oncoming vehicle that was attempting to overtake another cyclist on the other side of the road.

She suffered serious injuries resulting in five surgeries and hundreds of hours of physio. Since the incident, Imogen has documented her road to recovery and is now working with RSA and Škoda Ireland on a safety appeal campaign reminding motorists to share the roads safely with those who cycle.

This campaign will run in April on TV, Video on Demand and Social media with Imogen Cotter raising awareness of safe over taking of cyclists and the need to reduce speed.