30km/h in urban areas

This campaign aims to raise awareness of the benefits to people living in towns and communities across Ireland when the speed limit is 30km/h.

Aside from the obvious road safety benefit with a reduction in speed there are also environmental and economic benefits.  

The Campaign illustrates the safe interaction between a number of road users  to raise awareness of how lowering the speed limit in urban areas can lead to safer, greener, more liveable towns and communities.

The TV led campaign is supported by Radio, digital audio, social media and out of home advertising.

Please see more here.