Time to Talk

This campaign aims to address the rising number of fatalities on our roads by encouraging people to have life-saving conversations with family members about their unsafe driving behaviours. 

The campaign calls on friends and family to “Chat to your loved ones about their unsafe driving today. So you don’t lose them tomorrow.” The TV edit puts viewers in the Point of view of a chief mourner at a funeral, -an incredibly powerful and emotional perspective. As the advert progresses, we see that it is the funeral of a young man. As we exit from the church, the door opens and suddenly we are back in the family home where the young man is about to go in his car. We hear a voice call him back but she hesitates and says ‘oh It’s nothing’.  The advert ends on the young man smiling and closing the door, and the chance to say something to him about his unsafe driving has been lost forever. This hard-hitting approach is designed to motivate people to start a conversation about unsafe driving behaviours to help save lives.

The campaign will run across TV, video on demand, Radio, digital audio, social and out of home.

Please see more here.