E-scooters

Our TV led E-scooter campaign aims to raise awareness of the new e-scooter laws.

The campaign is set in an office environment where we see colleagues welcome the newbie.  The colleagues are dressed up as various characters such as a car, bus, truck, motorbike and bicycle and the newbie E-scooter. We see the characters interact with each other while highlighting six of the rules of the road that apply to E-scooter use.

The campaign is supported by video on demand, radio, digital audio, social media and out of home advertising.

Please see more here